About us
ProfitLens builds on codified knowledge from over twenty years of consulting, focused exclusively on pricing.
We started ProfitLens because pricing is one of the fastest ways to improve results in a B2B company — and also one of the most expensive services to buy through traditional consulting. By building our own tools for the repetitive parts, we can spend time where it makes a difference.
ProfitLens builds on codified knowledge from over twenty years of consulting, mainly in growth, pricing and commercial performance for industrial, technology and private equity clients. Pricing projects have their own dedicated offering because they have their own method, tools and delivery model.
How we think
Traceability over certainty
Every figure should be traceable to its source. Assumptions are made explicit, not glossed over.
Fewer slides, more decisions
The deliverable is a basis for decisions, not a report to archive.
Defined and predictable
Scope, deliverables and price are set before we begin.
The team
Oscar Hermansson
Founding Partner
LinkedInOscar has worked in management consulting and corporate governance since 2004, focusing on growth strategies, performance improvement and deal support. During his career with Bain & Company and listed private equity firm Ratos, he has advised a large number of companies across numerous consulting projects, from medium-sized organisations to members of the global top 10, and has served as a board member of several private and larger private equity-owned companies. He holds an MSc in Finance from the Stockholm School of Economics.
The idea for ProfitLens grew out of years of pricing projects — first at Bain & Company and later in his own consultancy, Oneforce Consulting. The approach was proven and delivered strong results, but the cost put this kind of analysis beyond the reach of most businesses. ProfitLens solves that problem: the same approach and accumulated expertise, with the most costly elements — data collection, analysis and interviews — automated, all at a fraction of the cost.
Rebecka Hermansson
Partner
LinkedInRebecka has worked in investments, transactions and advisory services for more than twenty years. She has been a partner at a Nordic investment firm, led investment activities within an investment bank, and led the transaction business of one of Sweden's largest property companies. She has completed a large number of deals and investment decisions in the billion-krona range, and works closely on valuation, profitability and capital discipline. She holds an MSc in Economics and Business from the Stockholm School of Economics.