Pricing for B2B
More insight into your pricing. Less consulting cost.
We help B2B companies find where margin is lost, which prices should be reviewed, and how changes can be carried out.
By automating the time-consuming parts of the data and analysis work, we deliver thorough pricing analysis at a lower cost than an equivalent manual engagement. Our pricing specialists review the results and turn them into concrete recommendations for your business.
From business data to clear priorities
2–6
weeks to the first decision base
100%
of transaction data analysed, not a sample
Fixed
scope and price agreed before we start
From business data to clear priorities
See where the potential is
Understand how prices, discounts and margins vary across customers, products and deals — and which differences are worth acting on.
Test changes before you make them
Compare pricing scenarios and assess their possible impact on revenue and margin, with the assumptions stated openly.
Get a basis you can actually use
You receive prioritised actions and traceable analysis that help management and the sales organisation make well-founded decisions.
A more efficient way to run pricing projects
Automated analysis, commercial judgement
Our approach combines automated analysis with commercial experience. It reduces manual work and makes it easy to refresh the analysis when new data arrives.
AI and method- 01Data ingestion, cleaning and structuring run on our own tooling.
- 02Outliers in price, discount and margin are surfaced automatically.
- 03Pricing specialists interpret, prioritise and write the recommendations.
- 04The analysis can be re-run on new data without starting over.
Examples of pricing projects
Three typical engagements and what they led to.
Manufacturing
Margin leakage at an industrial manufacturer
The same product was sold at widely different net prices, with no commercial explanation for the gap.
Read the full caseDistribution and wholesale
Discount governance at a distributor
Discounts were set locally without shared boundaries, making the outcome hard to steer.
Read the full caseB2B services
A new pricing model for a services business
Hourly rates did not reflect the value the delivery created for the client.
Read the full caseBook an intro call about your pricing.
Scope, deliverables and price are agreed before the project starts. The first conversation comes with no strings attached.